A Small Demographic Study on Social Media

I like statistics, even though they’ve gotten a bad rap in today’s world for being “eye of the beholder” kind of measurements. Statistics are really just counts of “things” that are then grouped and looked at to find patterns. You can’t really mess with that: if your sample of 100 people contains 75 people who claim to like Oreos “more than life itself”, then 3/4 of those surveyed have a very low appreciation for life, and an unhealthy fondness for sandwich cookies.

I think where stats get a bad rap is when we start extrapolating the assumptions that the numbers represent. Our example above tells us that we wandered into a cult of Oreo lovers, but that doesn’t tell us why they love the cookies, what kind of depraved activities they use their cookies for, or even that 3/4 of the greater population outside this sample does or doesn’t give a Fig Newton about Oreos. We just know that three out of every four people surveyed really like Oreos.

Long winded BS aside, I often frequent my Activity stream in Twitter to see what’s going on behind my back. When you see people you follow picking up a new follower, you see that new follower’s bio. I’m always interested in people’s bios, because these are the things that people write down when no one is looking, or the things that they want to tell people about themselves in 140 characters.

tl;dr: a bio is a really short resume about what to expect when you follow that person.

To that end, I casually skimmed the bios of the limited number of people I follow (a whopping 85 of the best and brightest the Internet has to offer) and tried to pull out trends in what folks are posting about themselves. This is, of course, 100% un-scientific. I used keywords, but also kind of used what I knew about people to parse some of their more ambiguous statements.

Interests

In an absolutely unsurprising announcement, I follow a lot of people who self-identify as “gamers” (20). People who like video games are pretty much the only people I follow, so that’s not surprising, but that also means that 65 people aren’t explicitly tagging themselves with this label. Fear not, though, because people do tend to get more specific in some cases. A lot of folks are MMO players (9), RPG players (3), and one person likes FPS games enough to call it out.

What surprised me, though, was how few people name-drop specific games. Right now FFXIV has the most (2), with GW2, Destiny, STO, GTA, and EQ getting one shout-out each. Most surprising: only one mention of WoW.  In fact, more people ID’d themselves as D&D fans (2) or general tabletop/board game fans (3) than did WoW players. And not to omit games of all kinds, three people listed sports (2 for hockey, 1 for football).

Self

In the “how do you ID yourself” category, 11 people lay claim to being “nerdy and/or geeky” or some similar label. Again, not terribly surprised. Three people included content in their bio which I consider to be “snarky”, meaning they’re putting comedy in their bio which doesn’t really tell us anything about themselves except that they have a high opinion of their own sense of humor.

Two people ID’d themselves as female/girls. No one ID’d themselves a male/boys. So that’s that.

A lot of people like to write (5). Some people like to read (2). Crafts (2), TV (1), and other hobbies (all 1) show up occasionally. A whole three people ID’d themselves as someone participating in fitness activities.

Job

Some folks really like what they do. I follow a lot of developers (7), some artists (1), audio specialists (2), and a smattering of other professions (1 or 2 folks here and there). I did include “blogger” in this category because I do know that some folks “blog professionally”, unlike me who “blogs half-assedly”.

Conceits

“Conceits” is the name of the aspects that cover straight up self-promotion.

Six people name-dropped their company. Only 2 name-dropped their spouse or S.O.

I’ve included “blogger” in this category as well, and it overlaps the Job category because blogging is blogging, for free or pay, but 11 people mentioned that they were a blogger and/or included the name of their blog (I didn’t break out actual name-drops). There are a lot of podcasters (4), streamers (4), and YouTube posters (3).

There are mothers (5), fathers (2), a husband (1), and a wife (1), some of whom I assume cross bounds of those counts.

Food didn’t make a huge appearance, but coffee (1) and tea (2) are notable appearances.

So What?

Yes, so what indeed. This was more of a personal edification experiment than anything else. It doesn’t tell me anything I don’t know — I follow a lot of gaming nerds who like socializing (100%).

What I didn’t find was what I see in the general Activity stream: people who carefully craft their bio to sell their personal brand, or people who are aggressive and confrontational right off the bat. Nor do I follow anyone with uninspired bios (stealing quotes, one-liner bios, over-the-top begging for subs on Twitch or YouTube, etc). The overwhelming majority of bios of people in my stream are kind, silly, and informative, which I like. I’ve got really good taste in people.

I’d like to do a wider assessment, but I really don’t have the time or the desire to parse a crap-load of bios of random people. Maybe I can find or make a scraping tool that will pull out keywords from the bios of people in my activity stream and sort them into buckets…Nah, nevermind. Still too much work.