Holding Your Own Head Underwater

Most of the time the general level of outrage on the Internet starts at ear-bleeding levels, and just soars upwards from there. I try and keep my neck out of any nooses offered during those periods because like most everything else, getting wound up over initial information, rumors, and conjecture doesn’t always result in having been worth the popped veins incurred in the process.

Not this time.

Many gamers know that Sony Online Entertainment (SOE), arm of Sony responsible for EverquestLandmarkH1Z1, and other stuff got sold off to an investment management firm, and became Daybreak Studios. Initially folks got their collective underthings in a bunch and started crying “doom” in all caps. I chalked this up to the Internet being the Internet; we as a community have no knowledge of what the plans are, and not all acquisitions result in dumbass, bone-headed, fuckwit moves.

Not this time.

So we just learned that Linda “Brasse” Carlson and Dave “Smokejumper” Georgeson were laid off from Daybreak. OK, so under other circumstances folks might say “yeah, that happens when a company is acquired”. I’ve been through acquisitions myself, and I’ve seen them from the inside. Generally the layoffs happen in a pyramid structure, where those on the bottom of the totem poll bear the brunt. Those are the people that could be replaced or even rehired once the company regained it’s footing. As the structure winnows upward, there are some casualties (one company I worked for fired most of the telecom techs, and the next day the CEO’s phone couldn’t be fixed), but the buck certainly stops before hitting the corner office.

The dismissal of Brasse and Smokejumper is kind of a different story. They are very public, very visible, very loved and appreciated by the gaming community. They were faces that people recognized in person, and who roped people into the SOE orbit through sheer force of enthusiasm and dedication. Dismissing them is akin to taking the most popular folks in town up to a platform and shooting them in the head in front of a crowd.

Business is often like a black box to consumers, by necessity or choice. Someone in this investment management firm didn’t see the value in keeping Brasse or Smokejumper around, and because of that, I feel confident in saying that this company doesn’t have a fucking clue about what they’re doing with SOE. They don’t know what they have, and in a greater sense, they don’t know who they’re dealing with: you, me, and all the people who really appreciate people like Linda and Dave because they treated us (the customers) like friends and co-conspirators, and not like towels soaked in cash that were just waiting to be wrung out.

Daybreak still doesn’t have the confidence of the panty-bunchers mentioned above, and now I doubt they ever will. Whereas they should have worked to mitigate as much harm to their image as possible, they said “fuck that” and just introduced themselves by driving a bulldozer through the front door rather than politely ringing the doorbell. I don’t doubt that the investment company had to make cuts, and I’m not suggesting that they should have sacrificed others (who need their jobs) to keep Linda and Dave, but I can’t believe that there was any grand strategy in letting them go. I can’t believe they considered what message they were sending to those they hoped would be loyal consumers going forward.

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