The largest single corporate entity in the world is Welch Network Equipment. Although the name sounds rather bland, this single entity occupies a unique niche in the late 21st century world.
When the US closed its borders, the Internet was in peril. Because it covered the world, but because its governing body was headquartered in the US, a series of meetings were held to figure out what to do about the global network. It was decided that the Internet would remain as is, but with increased restrictions on general traffic into and out of the US. The governing body, however, would remain impartial and accessible to all nations. The rest of the world wasn’t happy about this convenient exception to US isolationist policy, but short of creating their own parallel network — which would result in confusion, conflict, and years worth of downtime and conflicting protocols — the world reluctantly agreed.
During the period of isolation, corporations used the Internet to keep up with the world affairs that the general population was denied. Corporations also heavily utilized the network for their own purposes. This resulted in two things: increased and better security, and more bandwidth. Bring the primary users of the Internet, and because corporations were concerned about favoritism from network providers, it was agreed (behind the “Star Spangled Curtain”, the world adopted name for US isolationist policy) that control over the Internet should be interred with a single, neutral corporate entity.
The responsibility for this task was given to Samantha Welch, the current head of the ICANN. She and her task force were given broad leeway to create a new self-sustaining, for-profit corporation that would administer the Internet and its infrastructure. Although many saw this as a potential conflict of interest — the Internet was meant to be free of meddling, and a single controlling entity meant monopoly — the only mandate that Welch had was that the resulting structure must provide equal access to everyone around the world. There would be no priority, no degradation, no second or third class access or infrastructure. In order for all corporations to use the Internet, no one corporation could be given more access than any other.
Welch created Welch Networking Equipment and took over the core name servers. With a cash infusion from all major corporations, Welch’s R&D department worked tirelessly to create a new, high-speed class of data routers, modems, firewalls, and switches. They also hired thousands of employees and began the daunting task of upgrading the US network to the latest transmission technology all the way from the network operations centers to the point of termination at the jack where the computing device plugged into the wall.
In an effort to get the rest of the world on board with the upgrade, Welch issued and ultimatum: upgrade your hardware and infrastructure at your own expense, or you’ll be cut off. Some countries thumbed their noses at the mandate, and Welch made good on her promise. Those who scrambled to upgrade were helped along by WNE, and were back on-line as quickly as they could perform the work. The few rogue countries which turned their back on the proposal attempted to recreate their isolated segments of the Internet, with varying success.
The end result was a much faster, more modular, easily upgradable network. It was dubbed “Internet 2.0”, and the world enjoyed faster speeds and more universal access for several years.
As the corporations grew, the original estimates for bandwidth usage seemed overly optimistic. Welch and her team needed to open the floodgates and deploy a technology that had virtually no limit to the amount of data that could be passed. Understanding that the speed of the data transmission had a hand in how much data could be moved through a connection, a freak breakthrough in a fringe technology — quantum entanglement — yielded one of humanity’s greatest discoveries, and that discovery lead to near instant data transmissions through regional hubs.
This was “Internet 3.0”.
Most everyone still connected to the Internet via mobile, tablet, or stationary devices, but working in concert with North Point Biometrics, WNE began experimenting with neural interfaces, citing the “BKAC” — Between Keyboard and Chair — to be the last, limiting factor that slows down the transmission of data. NPB and WNE’s research resulted in “direct neural hijacking”. These implants allowed a user to plug in directly to the Internet to see, hear, and feel data being transmitted.
As this technology improved, became safer, and production and ease of implantation dropped in price to the point where its adoption was a viable option for most citizens, corporations salivated at the idea of being able to pump data directly into people’s field of vision or to pipe jingles into their auditory nerves. But visionaries took it one step further and created the VInE: the Virtual Internetworked Environment. With increased bandwidth and ever increasing processing power, corporations were able to host virtual realities that people could inhabit when jacked into the VInE, complete with a full sensory experience and biofeedback.
Citing its mandate as the controller of all things Internet, WNE took over the operation of the VInE. Previously, its revenue stream was built on selling access, but with the implants allowing people to connect to the VInE wherever they went, WNE needed to supplement their income with an ingenious strategy of “virtual real estate”. Since every device connected to the Internet also had a unique address in the VInE, each connected device — a single location in the virtual environment — was taxed. WNE also rented advertising space, and corporations fell over one another in a bid to buy up what they could. Soon, WNE became the singular, most wealthy corporation on the planet.
Still, WNE’s mandate of neutrality meant that they could never favor one entity over another, nor could they restrict any traffic through it’s network. To this day, WNE remains aloof from the usual inter-corporation feuds and crass commercialism that the corporations espouse. WNE isn’t afraid to leverage it’s position, however. If at any time WNE requires resources, leeway, or compliance, it receives it without question and without argument. Should the Internet and the VInE go dark, the world would descend into chaos.